桂林东西巷
GuiLin DongxiAlley
东西巷是桂林明清时代遗留下的唯一的一片历史街巷,空间尺度宜人,是桂林古历史风貌的观景区,包含了正阳街东巷、江南巷、兰井巷等桂林传统街巷。体现了桂林的历史文脉。因此东西巷历史文化商街作为桂林历史文化名城的重要组成部分,是以传统居住、传统商业、文化体验、休闲旅游等主要功能为基础、融合景区游赏,以“市井街巷、名人府邸”特色,同时体现时代发展的多元文化复合型历史风貌区。旨在打造桂林最有特色的历史文化街区。 东西巷早在明清时期就盛极一时,鼎盛时还有“青龙白虎”宝地之美誉。这里不仅鸿儒商贸云集往来,达官显贵也在此栖居。 鉴于此,桂林秀峰区政府把正阳东西巷列入“十二五”规划重点建设项目。规划成为商业服务、文化娱乐、博物展览等旅游服务用地,新增公共绿地及休憩、集散广场,全面改善市民的生活环境及游览环境。建成后将成为桂林市打造“国际旅游胜地”城市旅游消费和品牌的一大地标之作。 东西巷商业街定位为桂林首家多功能立体式特色商业城。主要是考虑到目前桂林市没有一个集旅游、民俗、文化、购物、餐饮、休闲、娱乐为一体的大型综合型商业街区,缺乏一个多功能业态组合的商业体,让消费者在一个商业区域内就可以满足旅游、购物、餐饮、休闲、娱乐的多种消费和享受。东西巷商街的规划格局和建筑形态就恰好可以满足以上几种业态的大致要求。 综合目标客户定位和主题定位的思路,东西巷商街的档次应该比周边商业体档次要高。同时也要满足当地消费者需求,保证东西巷商街具有可观的营业额,所以东西巷商街档次定位为广西特色商品为主导的精品高端商业体。秉承桂林藩王明城、桂北合院历史的文化精髓,以品味休闲娱乐、文化旅游、精致餐饮服务、时尚购物、精品零售店等多元化高端服务一体的综合性时尚休闲商业街区。 East and West Lanes are the only historical streets left by the Ming and Qing dynasties in Guilin. The spatial scale is pleasant and it is a scenic spot of ancient historical features of Guilin. It includes Guilin traditional streets such as East Lane, Jiangnan Lane, and Lanjing Lane. . Reflects the historical context of Guilin. Therefore, the historical and cultural commercial street of Dongxi Lane, as an important part of Guilin's historical and cultural city, is based on the main functions of traditional residence, traditional business, cultural experience, leisure and tourism, and integrates scenic tours. Features, a multi-cultural complex historical style area that reflects the development of the times. It aims to create the most distinctive historical and cultural district in Guilin. East and West Lanes flourished as early as the Ming and Qing Dynasties. At its heyday, it was also known as the "green dragon and white tiger" treasure. Not only is Hongru trade gathered here, dignitaries also live here. In view of this, the government of Xiufeng District of Guilin has listed Zhengyang East and West Lanes as key construction projects in the 12th Five-Year Plan. It is planned to be used as a tourist service land for business services, cultural entertainment, museum exhibitions, etc. New public green spaces and rest and distribution squares will be added to comprehensively improve the living and sightseeing environment of citizens. After completion, it will become a major landmark for Guilin to build an "international tourist destination" for urban tourism consumption and brands. Dongxixiang Commercial Street is positioned as Guilin's first multi-functional three-dimensional characteristic commercial city. It is mainly considered that at present, Guilin City does not have a large-scale comprehensive commercial block that integrates tourism, folklore, culture, shopping, catering, leisure, and entertainment, and lacks a multi-functional business combination of commercial entities, allowing consumers to be in a commercial area. It can meet a variety of consumption and enjoyment in tourism, shopping, dining, leisure and entertainment. The planning pattern and building form of Dongxi Lane Commercial Street can just meet the general requirements of the above several formats. Based on the ideas of target customer positioning and theme positioning, the level of East-West Lane Shopping Street should be higher than that of surrounding commercial entities. At the same time, it is also necessary to meet the needs of local consumers and ensure that East-West Lane Shopping Street has a considerable turnover. Therefore, East-West Lane Shopping Street is positioned as a high-end high-end commercial body dominated by Guangxi's specialty goods. Adhering to the cultural essence of the history of Guilin Fan Mingcheng and Guibei Heyuan, it is a comprehensive fashion and leisure business district with a variety of high-end services such as leisure and entertainment, cultural tourism, fine dining services, fashion shopping, and boutique retail stores.
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